Bookline, the leading startup in Artificial Intelligence agents for restaurants, hotels, and campgrounds, has announced the closure of a €3.5 million Series A investment round, aimed at accelerating its international expansion in Southern Europe and Latin America, as well as driving the development of new products to enhance profitability in hospitality industry businesses.

The round was led by ICF Capital, alongside Sabadell Venture Capital—the venture capital division of Banc Sabadell—and Faraday Venture Partners, who will contribute their extensive experience in promoting high-growth technological projects.

Bookline already has more than 1,700 clients in major European and Latin American markets. With this new capital injection, the company will boost its international growth, with a particular focus on strategic European markets such as the United Kingdom, Italy, France, Portugal, and other countries on the continent, as well as in Latin America, where Mexico, Colombia, and Chile are priorities.

"With this investment round, we want to establish Bookline as the strategic partner of choice for hotels, restaurants, and mobility companies in Europe and Latin America. Our goal is to continue innovating to help our clients improve their profitability and take advantage of the opportunities presented by direct customer contact," said Joan Salvatella, founder of Bookline.

"Our bet on Bookline focuses on the combination of two factors that we particularly value: a distinctive technology based on artificial intelligence and a direct application in a traditional sector with significant economic impact, such as hospitality. At ICF, we firmly believe that Bookline's project can become a new example of international leadership emerging from the Catalan ecosystem, which we continue to support decisively and consistently," emphasized Emilio Gómez, director of the venture capital area at ICF.

"At Sabadell Venture Capital, we support Bookline as a disruptive technological solution, validated by reference clients, that significantly improves the operations of restaurants and hotels while enhancing the customer experience," stated Raúl Rodríguez, deputy general manager of Banc Sabadell and managing director of BS Capital. He further added that he "firmly believes in the potential of conversational artificial intelligence to transform under-digitized sectors like hospitality."

"We at Faraday Venture Partners are very proud to accompany Bookline in this new stage of growth. We have firsthand witnessed the strength and cohesion of their team in such a demanding digital environment as hospitality. Their ability to combine technological talent with a clear business vision makes them a standout player, capable of transforming the way restaurants interact with their customers," added Olimpia Carabel, Investment Manager at Faraday.

In addition to international expansion, the funds will be allocated to talent acquisition and technological development, with a strong emphasis on artificial intelligence applied to hospitality. In this sector, the company seeks to reinvent the management of telephone reservations and enhance the relationship between businesses and their customers.

In 2024, Bookline managed more than €100 million in telephone reservations for restaurants and over €350 million in requests in the hotel industry. All of this is supported by a robust ecosystem of integrations with the industry’s leading booking software and engines.

Ángel Luis Díez, Chief Marketing Officer of the SIBUYA restaurant chain, states that Bookline has been a game-changer in reservation management. "The main improvement has been the smoothness in telephone management. Having an automated system that integrates with our platform, responds to customers in real time without human intervention, and directly assigns tables is a major step forward for us." He also highlights that the benefit is twofold: "It's a time-saver for the customer and, at the same time, for us, since we don’t have to be on the phone and have an additional, automated source of reservations, which is very useful."